Butterfly

After getting the point how well the elements in a design/ layout can guide people’s eyes and focus, I come up with an idea of creating a layout that is not only attractive but also giving leaders the influence of reading from pages to pages. A multipage layout!




As the layouts above, each of them is a separate layout without power, but when we put them next to each other on the magazine, we would recognize a flow from pages to pages, from left to right and they all combine a interesting picture: the flow of butterflies!

There is another series which has the same purpose and the same inspiration of butterflies…

These two series of layout have both differences and unities.

Differences:

1st: In the first layout, the flow begins with a lot of butterflies coming from far away, then get closer until the last page. The only big butterfly in the last page seems to be full stop for the whole story. Wide opening story with a sudden strong big end! On the other hand, the second layout starts with a lot of big butterflies, then the flow goes farther which brings a wide open without any real ending. The story may be stopped here, but the flow of imagination is still flying away with the flow of butterflies…

2nd: While there are 2 equal columns in the first layout, the columns in second layout are not that equal which causes more unbalanced comparing to the first one.

Unities:

1st: The flow of butterflies is the main inspiration and the layouts of 3 pages make a completed flow.

2nd: Each page of each series of layout has its own bright color.
After designing the background in Photoshop (main technique: Photoshop brush and decreasing Opacity), I used InDesign to arrange the titles and columns of words.